CORDIS Project
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DMAP is a technology designed to help telecommunications providers transform their business models by utilizing customer data for personalized marketing. It enables carriers to create tailored offers in real-time, enhancing customer engagement and generating new revenue streams amidst competition from digital platforms…
Communication Service Providers (CSPs) are facing ever growing pressure from digital players such as Facebook, Google and Whatsapp who are eroding their ability to sell services beyond basic connectivity. CSPs are still operating based on traditional commercial models based on high level segmentation, generic marketing campaigns and lack of user knowledge.
Revenues per customer have already declined by between 13-36% across the world and will further decrease if they don’t transform their existi…
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