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Fit Analytics GmbH is enhancing online fashion retail by developing a size recommendation tool to reduce return rates caused by incorrect sizing. Their new solution aims to improve customer confidence and increase conversion rates for online clothing purchases.
Fit Analytics GmbH is a Berlin-based ICT-SME, operating in the online fashion market.
We are aiming to solve the two majorproblems of online fashion retail:1.
High return rates (~40-50%) because many end users don’t know their size. ~65% of all returns are made due to non-fit.High return rates have certain side effects, e.g. enormous CO2 emissions.2.
Low conversion rates to buy (less than 2% of all visitors convert into buyers; this is significantly lower compared to booksor electronics sold onl…
FIT ANALYTICS GMBH
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