CORDIS Project
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ECO_REBUS explores how businesses adopt eco-innovation policies by examining the relationship between business models and sustainability. It aims to understand the processes that enable firms to integrate eco-innovation into their value creation strategies, enhancing their economic performance.
ECO_REBUS aims to get a closer understanding of the process through which firms adopt and operate public voluntary eco-innovation policies, a kind of policy that has become increasingly central in policy makers’ agenda.
To achieve this objective, the project assigns a specific role to the concept of business model, defined as the configuration of customer sensing, customer engagement, value delivery and monetization components, that captures causal links between value creation and value capture…
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