CORDIS Project
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This project investigates how people assign importance to different attributes when making choices, particularly in the context of health and sustainability. Using advanced brain imaging techniques, it aims to understand the dynamics of these preferences and how they fluctuate over time, providing insights into decisio…
How much flavour do we give up in pursuit of a healthier choice, and how many extra minutes of commute do we sacrifice in fostering a more sustainable future?
Daily decisions involve navigating multiattribute tradeoffs by assigning weights to different attributes.
Understanding the mechanisms underlying attribute weighting is key to explaining and predicting choice behaviour.
However, these mechanisms are poorly understood.
Past research has examined how people adjust attribute weights in respon…
THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD, OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
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United Kingdom, Bristol
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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