CORDIS Project
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This project develops a framework to enhance cross-border retail operations by studying alliances between retailers. It addresses challenges such as compliance costs and consumer trust, aiming to improve customer acquisition and after-sales support across Europe.
“Nearly all growth in retail comes from e-commerce” states E-commerce Europe, as online sales in Europe grew by 13.3% while the growth in total retail sales merely reached 1% in 2015.
However, cross-border sales constituted only 10.6% of Europe's total online sales in 2013, despite the European Commission’s (EC’s) estimate of €415 billion annual contribution to European economy from a European Digital Single Market (DSM), which is currently one of the top priorities of the EC.
Besides language b…
TECHNISCHE UNIVERSITEIT EINDHOVEN
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