CORDIS Project
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This project explores why people engage in altruistic behaviors, such as blood donation, despite personal costs. It proposes a life course model linking individual traits, social networks, and societal contexts to better understand the dynamics of prosocial behavior.
Background:
Why do individuals repeatedly help strangers even when this incurs personal costs?
Current evidence on prosocial behaviour is contradictory, scattered across disciplines, restricted to one-country studies, not taking into account contextual influences, and fails to capture its dynamic nature.
An integrated model is needed to increase understanding of prosociality as a societal core value.Aim:
To break with monodisciplinary approaches, and grasp the dynamic and contextual nature of pr…
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