CORDIS Project
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This research project investigates how media organizations can adapt to the challenges posed by digitalization. It employs qualitative and quantitative analyses to explore organizational renewal and change management within the dynamic media sector, aiming to enhance competitiveness and strategic capabilities.
The innovative research project tackles acute questions of organisational renewal capacity and change management in the radically changing media sector.
The key question is how media organisations can renew their thinking, resource bases and capabilities in order to stay competitive while addressing the challenges of digitalisation.
The research is carried out by conducting qualitative and quantitative analyses based on data collected in the German media industry.
The media context offers an exc…
JADE HOCHSCHULE WILHELMSHAVEN/OLDENBURG/ELSFLETH
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