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The Future Societies project has developed a new forecasting tool that combines demographic analysis with expert insights to predict future consumer preferences. This approach aims to enhance market research capabilities, allowing businesses to anticipate shifts in consumer behavior based on age and cohort effects.
As a side product of the ERC project “Future Societies” an innovative combination of the genuinely demographic approach of Age-Period-Cohort (APC) analysis with a new expert-argument-based method of anticipating future period changes evolved that could have great commercial potential as a new quantitative science-based tool for forecasting future consumer preferences and demands for all kinds of goods and services at national and international scales.
In marketing terminology, it has a potential…
WIRTSCHAFTSUNIVERSITAT WIEN
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