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SThAR has developed DEMOGRAPHICA, a software that optimizes marketing strategies by identifying the best times and places to deliver messages. It enhances the effectiveness of campaigns by targeting audiences through both traditional and digital channels.
Marketers want to create buzz, but it’s not always so easy.
For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR has developed algorithms that improve the chances of getting it right.
The Ecole Polytechnique Federale de Lausanne spin-off developed DEMOGRAPHICA software capable of identifying where and when to deliver a message most effectively and create buzz both on traditional (offline) and…
STHAR SA
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