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The DEMICROCAROB project focuses on developing a new natural ingredient from carob pulp that possesses various health benefits. This innovative product aims to cater to the growing demand for nutritious and functional superfoods that are free from chemicals and non-genetically modified.
Superfoods are increasingly popular according to industry sources; 56% of European consumers use superfoods to improve their health with food or drink.
The term “superfood” is a marketing term; essentially, it is used to describe foods and food ingredients that are “nutrient-rich” or “nutrient-dense”, or those that are believed to have health benefits.
Currently, consumers are very concerned about health and many of them share the perception that the onset of many chronic diseases can be prevent…
PEDRO PEREZ MARTINEZ SL
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