CORDIS Project
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The C.A.P. system is a digital marketing solution designed for grocery stores, connecting advertising impressions with shopper purchase data. This innovative approach allows for targeted content delivery and effective measurement of advertising impact, enhancing the shopping experience and driving brand engagement.
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase):
A novel digital marketing channel installed in grocery stores.
The intelligent system ensures that shoppers see relevant content during their purchase decisions. C.A.P. connects the seen content with a shopper’s transactional data, enabling unique big data analyses to measure the advertising effectiveness.
After several years of development, C.A.P. was launched mid-2018 in Germa…
CYREEN GMBH
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