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The Social Responsibility Shopping project connects small retailers with local charities through a digital platform. It allows retailers to engage in ethical marketing while supporting nearby charities, creating a mutually beneficial relationship that encourages local consumption and fundraising.
SRS - Social Responsibility Shopping is an innovative business model, conceived by Citybility, that allows on one side small retailers to do Corporate Social Responsibility marketing as if they were big companies, on the other side local
charities to do fundraising as if they were more famous charitable organizations.In times when consumers are more interested than ever in doing business with companies they know and respect, Corporate Social Responsibility marketing is
becoming a crucial strateg…
CITYBILITY SRL
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