CORDIS Project
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Project CORAL aims to enhance the global reach of e-commerce businesses by providing an affordable translation service. It combines human translation for key content with machine translation for less critical texts, enabling small and medium enterprises to enter international markets more effectively.
E-commerce businesses and SMEs have realised that globalisation is essential for their commercial growth and key for being resilient against crises in local markets.
When an e-commerce decides to go global, translation is probably the most critical asset.
In fact, recent studies show that about half of the consumers would never buy at websites where the information is not available in their language.
However, SMEs face important economical and technological barriers that prevent their websites t…
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