CORDIS Project
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This project investigates the economic impact of cookie restrictions on user privacy and online advertising. By analyzing extensive cookie data from numerous publishers and advertisers, it aims to provide empirical insights that inform policy decisions regarding cookie usage and its implications for the digital economy…
Cookies (or HTTP cookies) enable companies to collect and exchange extensive information about users.
This information is often used to improve the performance of online advertising, which website publishers rely on in order to finance the free content to which their users have become accustomed.
Yet, the collection of information leads to a loss of privacy.
Accordingly, EU policy makers have put forward initiatives to restrict cookie usage (e.g., General Data Protection Regulation (GDPR), upcom…
JOHANN WOLFGANG GOETHE-UNIVERSITAET FRANKFURT AM MAIN
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