CORDIS Project
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This project investigates how health-related claims and symbols on food packaging influence consumer choices. By understanding their effectiveness in real shopping scenarios, the project aims to develop guidelines for improving health claims and symbols to promote healthier eating habits.
Health-related claims and symbols may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle.
However, current insights into how health symbols and claims are understood and used in real-world shopping situations are limited, making it difficult to derive recommendations on the wording and design of health claims and sym…
EUROPEAN FOOD INFORMATION COUNCIL
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Denmark, Aarhus C
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
United Kingdom, Guildford
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Netherlands, Wageningen
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
United Kingdom, Oxford
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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