CORDIS Project
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This project explores how sensory and motor processes in the brain influence decision-making and value representation. By using behavioral and neuroimaging techniques, it aims to uncover the neural mechanisms behind long-term behavioral changes without external reinforcement.
Understanding how values of different options that lead to choice are represented in the brain is a basic scientific question with far reaching implications. I recently showed that by the mere-association of a cue and a button press we could influence preferences of snack food items up to two months following a single training session lasting less than an hour.
This novel behavioural change manipulation cannot be explained by any of the current learning theories, as external reinforcement was no…
TEL AVIV UNIVERSITY
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