CORDIS Project
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This project investigates pricing strategies in online marketplaces, focusing on whether prices converge to uniformity or become personalized. It combines big data analysis from online platforms and field experiments to derive insights for businesses and policymakers regarding optimal pricing and consumer behavior.
Will there exist price convergence in the online marketplaces?
Is the economy shifting to a form of uniform pricing (each user observes the same price) or to a form of personalized pricing (discounts or prices are specific to groups of consumers)?
From a managerial standpoint:
What are companies’ optimal pricing strategies?
What are the optimal frequencies of price changes?
What is the optimal personalization?
From the consumer standpoint:
What are the behavioral reactions?
What are the fairness…
UNIVERSIDAD DE NAVARRA
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