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The BIDAMARK project aims to enhance the competitiveness of European businesses by investigating the factors that influence the successful adoption of big data-driven marketing strategies. It will compare practices between firms in France and the USA to identify key success elements.
Big data analysis has become a source of competitive advantage for businesses and even whole economies.
Big data is indeed a critical issue for the digital economy, innovation and services that are expected to drive growth and job creation in the EU.
Compared to the USA, however, the EU has been slow in the adoption of big data analysis.
Fortunately, big data opportunities still exist in many business sectors to improve the competitiveness of European firms.
In particular, performance may be imp…
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