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The BeValue project investigates how behavioral changes can influence values, particularly in adolescents. By employing various methodologies, including field experiments and virtual reality, it aims to develop a comprehensive model that links behavior and value transformation, providing insights for educators and poli…
Given their role as powerful motivators of behavior, values are a key focus of educational programs, but are difficult to remold once set.
Our and other’s recent longitudinal studies of youth indicate that changes in behavior may lead to changes in values—and may be a more efficient way to alter values than seeking to directly modify them.
This behavior-value link opens a new theoretical avenue for studying value changes.In BeValue, I propose to conduct the first-ever systematic assessment of th…
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