CORDIS Project
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This project investigates how alternative professional identities influence career choices and work-family balance. By analyzing qualitative and quantitative data, it aims to provide insights that can help individuals navigate complex career paths and improve their work-life integration.
In 2000, Monster.com launched a TV commercial campaign based on an adaptation of Robert Frost’s poem, “The road not taken”.
The company website explained: “We’ve created a spot which we hope will really get you thinking about the career choices you’ve made and more importantly, about the ones you haven’t.” Why does a prominent career management company try to make us wonder about the road not taken?
The reason is that our current career path is influenced by our images of who we could have been…
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