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ADmantX is enhancing digital advertising through advanced audience profiling using proprietary natural language processing technology. The project aims to improve targeting accuracy and compliance with data protection regulations while increasing customer engagement.
Audience profiling is one of the key activities for marketers and brands in order to deter-mine interest profiles of their customers and their propensity to click/buy and therefore make smarter business decisions.
Profiling is used in many areas, from e-commerce, to customer management and digital advertising (a market that moves over $228 billion worldwide).
However, keyword-based current solutions come short in terms of accuracy (only 63% of context understanding the human way), while solution…
ADMANTX SPA
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