CORDIS Project
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CHARITY 24-7 is an online platform that connects consumer surveys with charitable donations. It aims to create a mutually beneficial relationship between consumers, retailers, and non-profit organizations, enhancing engagement and support for charitable causes.
The Danish SME CSR Research aims to pursue a major opportunity through the maturation of a social based online platform – CHARITY 24-7 – that promotes simultaneously the online consumers’ surveys and charity donations.
CHARITY 24-7 approach is based on a shared value business model that joins (i) the need for consumer’s data by consumer goods retailers/manufacturers/service companies from different sectors, (ii) the engagement of surveys participants and (iii) the need for donations by NGOs and…
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