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The OCTOLY Marketplace project seeks to revolutionize influencer marketing by enabling influencers to create their own stores for fans to purchase products featured in their videos. This platform aims to facilitate brand collaborations with influencers while providing influencers a new revenue stream.
Advertising & marketing is experiencing a huge revolution.
Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely reaches them.
At the same time, millennials actively search for product reviews online, published peer-to-peer on social media and in YouTube videos.
Around the world, these social media “influencers” upload 300 hours of videos (beauty tutorials, video game reviews…) eve…
VIDEOAGENCY SAS
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