CORDIS Project
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The 2-IMMERSE project aims to enhance multi-screen viewing experiences by delivering interactive content across various devices. It focuses on creating engaging experiences for events like sports and theater, allowing users to customize their viewing preferences.
Surveys show that, although around 80% of people are using a second device (phone, tablet or laptop) when watching TV only 20% of them are engaging with ‘companion content’.The 2-IMMERSE project will innovate around the delivery of experiences that are created to be multi-screen in production yet delivered to be flexible across single and multiple-screens and responsive to the preferences of individual audience members.
We will build and trial services that deliver multi-screen experiences of hi…
BRITISH BROADCASTING CORPORATION
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United Kingdom, London
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: No
United Kingdom, London
Type: SME
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
SME: Yes
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